Mumbai’s homegrown newspaper Mid-Day is a 45-year-old brand focused on the city and its people. Known as the last word in local news, it blends in-depth reportage with entertainment and sports coverage.
Mid-Day was the first to introduce a daily entertainment section, Hitlist, redefining journalism with credible film, TV, and web industry coverage.
Ranked among the Top 10 English national dailies (IRS 2019), Mid-Day continues to innovate with its digital tabloid and subscriber-only mobile app.
Digital Reach
| Platform | Active Users | Page Views | DR | DA | PA | MR |
|---|---|---|---|---|---|---|
| mid-day.com | 13.7 Million | 72 Million | 80 | 85 | 63 | 6.3 |
Network Websites
- mid-day.com/buzz
- bespokestories.mid-day.com
- starcraft.mid-day.com
- hindi.mid-day.com
- gujaratimidday.com
- inquilab.com
Packages
Package 1 – mid-day.com/buzz
| Sponsored Article (Do-Follow) | ₹28,999 |
| Sponsored Article (No-Follow) | ₹16,999 |
Package 2 – mid-day.com/brand-stories
| Sponsored Article (No-Follow) | ₹10,999 |
Package 3 – Sub-Domain (bespokestories.mid-day.com)
| Sponsored Article (Do-Follow) | ₹16,999 |
| Sponsored Article (No-Follow) | ₹8,999 |
Podcast
| Podcast Shoot (Production & Edit) | ₹75,000 |
| YouTube Video Post (10K+ Views) | Included |
| Instagram Reel + Edit | Included |
| Homepage Banner (Buzz Section) | Included |
Add-Ons
| Banner ROS (CPM) | ₹5,120 |
| Gujarati Midday | ₹11,000 |
| Hindi Midday | ₹7,500 |
| Inquilab | ₹9,000 |
| Instagram Post | ₹12,500 |
| Facebook Post | ₹15,000 |
| LinkedIn Pulse Post | ₹10,000 |
| Twitter Post | ₹10,000 |
| YouTube Post | ₹20,000 |
| Reach per Thousand (Social) | ₹5,300 |
| Views per Thousand (Article) | ₹5,200 |
Note: All prices are exclusive of 18% GST.
Link insertion available via top or side banners at additional cost.
Process
Content Submission → Review & Approval → Payment → Publication → Live URL → Invoice
Article Guidelines
- Headline: Max 80 characters
- Description: Max 200 characters
- Image: 1280×720 px, under 2 MB
- Words: Up to 1000
- Images: Max 2
- Backlinks: 1 + 1
Payment: 100% Advance | UPI | Net Banking | Cards | PayPal
TAT: 3–4 hours after payment reflection