Most of the companies we ever come across are meant for customers or businesses. But have you ever heard of a company that converts its customers into stand-alone businesses? Sounds odd? Well, we are talking about an Indian brand that specializes in creating self-sufficient and profit-generating businesses out of individuals with little to no idea about their business model. Confused? Keep reading.
Led by Nishkarsh Sharma, a Computer Science graduate turned e-commerce entrepreneur from Delhi, Digital Dukaandaar is a coaching brand that primarily works in training individuals to become e-com entrepreneurs using print on demand and dropshipping. To date, they have made a whopping 2.5mn USD (INR 18cr) in revenue for their clients. Digital Dukaandaar trains their clients in starting their online stores, run ads to generate income and scale it to hundreds of thousands of dollars in revenue with a consistent profit margin of 15-20%.
Digital Dukaandaar teaches e-commerce to their clients in the print on demand business niche using dropshipping as a delivery method. Using this process you can get your custom designs printed on daily use commodities like t-shirts, hoodies, mugs, bed sheets, jewellery, masks, etc. and delivered to your customers on a per order basis with the help of your fulfillment partner under your own brand name.
This model is highly cost-effective and easily executable as there is no inventory cost, no delivery hassles and no big investment needed. Thus, you can focus more on customer acquisition, satisfaction and scaling your business.
Digital Dukaandaar teaches international e-commerce to their clients because the US, the UK and the European markets have more expenditure capacity as compared to India. In a way, they are helping bring foreign currency to India and in the process generating employment and money for its clients.
Started in 2018 by Nishkarsh Sharma, Srijan Bhardwaj and Sidhant Jhunjhunwala, Digital Dukaandaar has coached over 15,000 people via various programs. Here are some of their success stories:
Apart from these people from the USD 100k club, many more of their clients are in the process of reaching their $100k goal. Most of the people from the above list have been interviewed by Nishkarsh Sharma on his podcast and its videos are available on YouTube.
The founders of Digital Dukaandaar have been in the POD business selling t-shirts in the international market since 2017 generating a revenue of INR 32.4 crore till date.
When asked regarding the competition Digital Dukaandaar is creating for their POD business by empowering others to start their own e-stores, Nishkarsh said, “The world has a population of over 7.5bn and these print on demand products are meant for daily usage which means that the market is still unsaturated and can accommodate more players. Moreover, there can be 100s of niches to serve various sections of society. So, it’s not much of a competition. And, the happiness that comes by empowering others to become self-sufficient is unparalleled. We are on a mission to make India self-sufficient in its truest essence.”
The brand seems to rise with new numbers coming up for their clients every other month. And the best part is that they don’t take any share in your business for their continued support and guidance. So, if you are intrigued by their numbers and idea, go give e-commerce a shot with their 5-day Ecom Freedom Challenge.